“HOW THE INTERNET IS CHANGING MLM, AND MLM IS LEADING THE WAY FOR INTERNET BUSINESS”
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MLM has always required its workers to be bold and
aggressive. Let's face it. Unless you were willing to
approach George at work and Aunt Nellie at the bridge club
with your sales pitch, your retail sales and downline
development were never going to go anywhere. More than a
few people have gotten into MLM, realized that their
shyness level was higher than they thought, and quietly
gave up. Months later they were haunted by a garage still
full of product.
All that is changing thanks to the Internet. You can now
be a runaway success in the MLM of your choice without
ever even telling your friends, family, or neighbours. I
can already hear the MLM old-timers groaning. "Why that
attitude is against everything we've ever been taught.
Shrinking violets have no place in network marketing!" Think again. Remember the teenage nerd who couldn't get a
date because he always had his nose stuck in a computer?
Today that 25 year-old is president of his own million
dollar software firm. Doing business in the new Internet
order doesn't require the same talents that the business
world used to demand. Keep your head stuck in a monitor
and never mind the doorbell. Thanks to the miracle of
e-mail, anyone, without leaving their easy chair, can
communicate with hundreds, thousands, even millions of
others with the click of a key.
E-mail can be tightly targeted, only connecting you with
others who share your interest. There are no frightening
long distance bills, hours licking rolls of 32 cent
stamps, or driving across town to knock on doors. E-mail
is cheap, it's effective, it's open equally to everyone,
and it's making huge waves in MLM.
One example is Dr. Jeffrey Lant's foray into Oxyfresh.
Lant, a well-known marketer, wisely saw the opportunity
and efficiency that the Internet offers MLM. Within days
of launching his e-mail assault to thousands of known
opportunity seekers, his downline had grown eight levels
deep.
Email not only gave Lant and his downline a powerful and
inexpensive tool for prospecting, it also provided for
unprecedented sponsor support. By connecting his down-
line to a list server (a large e-mail mailing list),
he supplies his distributors each day with state-of-the-
art sales letters. As Lant points out, all they have to
do is re-mail the letters to expand sales and membership.
For the distributor, it is a simple process of re-
addressing the letter with her own mailing list addresses
(a three second operation), and instantly sending them
out. As responses come back, the distributor can
immediately reply.
No doubt, it is a method that many other MLM companies
will begin to use to expand at a much faster rate.
Stephen Day, an international marketing expert working
with Lant, said, "I'm hearing from people who tell me
that they hated telemarketing and opportunity meetings,
but are really excited by the Internet method. These
techniques are really revolutionizing prospecting."
Days, weeks, even months are shaved off the recruitment
process. In the Oxyfresh program, hundreds of members
were brought in within weeks. To adequately train new
distributors, Lant directed them to his Oxyfresh website
where new recruits could learn the e-mail method,
purchase email services and equipment, and download the
latest sales letters. (See the site at
http://www.oxyfreshprofit.com) Lant told me, "I've
created a 'machine' which is what I've always wanted to
do with MLM. It's absolutely unrivaled in the world."
That may not be the case for long. Other MLM's are
watching and taking notes, some with interesting
innovations of their own.
With each new generation of new media, there are those who
first discover that media's special characteristics. These
initial discoverers get rich, often becoming the
wealthiest women and men of their era. MLM e-mail
marketing is capitalizing on the very personal, equality-
for-all nature of the Internet. It doesn't matter whether
you are the President of General Motors or a janitor in
Yuma, Arizona. The Net is free, it's powerful, and your
success in making it work is only limited by your
creativity and your desire to do what ever it takes to
make it big.
Will the Internet always be this way? Early indications
are that it might. Because of the almost chaotic way
that the Internet is put together--functioning like a
huge electronic nervous system that defies explanation--
it could be a long time before anyone begins to
monopolize it. This is a golden era for the individual
with ambition. Never before have we seen a powerful
new mass media, open to all, and virtually free.
The beauty of multi-level marketing is how it combines
individual people into massive distribution networks.
By joining hands, millions of individual distributors
can go toe to toe with the Walmarts of the world. It
used to be that the little guys were stopped dead by
their inability to communicate quickly to large
organizations.
Email and the Internet have changed that. The janitor
in Yuma now CAN pass information back and forth over
a huge network consisting of thousands of associates,
merely by dialing his modem into the local Internet
provider. His access to large stores of cash and
transportation are no longer an issue. His only
limitations are his creativity and desire to make it
happen.
Given this new paradigm of Internet operation, MLM is
changing rapidly. Gone are the days when you had to
hound an uninterested neighbor into attending an
uneasy party in your living room. Today's e-mail
MLMer is busy creating virtual communities of super-
charged believers. Network marketing, once looked
down upon by many traditional business people, is
now turning out to be the organizational structure of
choice on the Internet. The independence and freedom
of MLM distribution networks fit hand-in-glove with
what the Internet does best.
Kevin Nunley works with small businesses and
organizations providing affordable marketing advice,
copywriting, and Internet promotion.
Reach him at kevin@drnunley.com or (801)253-4536. Get his FREE email course "Make Your Website SELL!" by sending an email to bizguru@aweber.com. See all evin's articles on his Marketing Info Supersite:
This business entrepreneur resources for free MLM Training tools for MLM Consultants Success site has network marketing articles about direct sales vacancy, direct sales tips for MLM and marketing network selling secrets, free advice about network marketing tools and training for direct sales home party business. Directory of MLM consultant direct sales recruiting tips, including direct sales opportunity and network marketing consultant network marketing lead generation resources
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