“Becoming a Professional Network Marketer”
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You've seen the signs along the road and read the magazine articles that promote the dream of network marketing: work at home, make great money and have time to do the things you want to do. We've heard the scenario, but few obtain it. The reason many people don't become successful at network marketing is that they begin a "dream-based" opportunity and never turn it into a "reality-based" business focused on fulfilling their dreams.

Only professional network marketers obtain the dream because they ALL have climbed the following 10 steps to success.

So, establish a written financial plan including how much money you will invest, a time schedule for your investment return, tax records, office space, equipment needs and materials. The incredible part of the network marketing BUSINESS is that your business can be up and running for the cost of your initial fee + $35. The $35 should include: the addition of 3-way calling to your phone bill, a tax notebook, tax receipt box, daily appointment calendar and business cards.

The second step is to WRITE YOUR GOALS DOWN AND A LIST OF 100 PROSPECTS. Professional Network Marketers plan for action and have an action plan. Writing down specific goals promotes a direct path of action and business priorities. Research has proven several times over that people with written goals are more likely to achieve them. Also include a prospect list of 100 people within your goal list. Keep a pen and pad of paper with you so that when someone comes across your mind that might have a need for your product, service or opportunity, then add them to the list. The next obvious step is take action toward your goals.

The third step is obtaining support when you need it for education, support and training. Get to know your business partners. part of this wonderful network marketing business set-up is that your upline (partner) gets paid when you are successful. Successful people align themselves with upline who are active and successful in the business and then learn from them (not depend on them). Your upline should be available as a key resource in the beginning for knowledge you may lack. In addition, your upline should also be a support system in recruiting others, until you have your own success story to share.

The fourth step IS learning to be self-employed. Especially in the beginning with part-time hours, you MUST designate time and allocate that time to action which will bring you to full-time status. Plan your day including working your prospect list, follow-up calls with prospects, development calls with new distributors, encouragement calls with leaders and education or personal development time. Where many distributors fail is in continuously "getting ready" to take action and never actually making the calls on their recruitment list and making few calls for follow-up with prospects. Just remember that if your appointment book is empty, your pockets will be empty.

The fifth step is provide support to your downline. As a professional network marketer/leader/business owner, it is vital that you show support to your downline. They need to be able to contact you on the telephone or through e-mail. As you grow larger provide them with conference calls, training calls and meetings. Your job is being available to your downline for education, training, support and with contact recruitment. Beware, some people will perceive you as being there to build the business for them. You can't do that--it doesn't work. They must build their own downline with your support. To do this well you must know your business customer (distributor) types and provide excellent customer service.

There are several types of distributors that make up your business.

Active/Regular Distributors - These distributors love the product or service and want to get it for wholesale or free. They will in turn, purchase it on a monthly basis to get the lowest price and will "share" the benefits and savings with their close inner circle. These distributors account for approximately 25% of your business.

Part-Time "Mom and Pops" - These distributors desire extra income. They work 5-7 hours a week, listen to company informational or recruiting calls, attend meetings in their area and add new distributors for the product, service or opportunity on average of one every two weeks. In addition, they "talk" to most people they encounter about the product, service or opportunity. These distributors account for approximately 70% of your business.

Business Builders - whether Part-time or Full-time, are actively "looking" for someone, anyone who might be interested in the product, service or opportunity on a daily basis. Just as your "job" is a part of you approximately 20-40 hours a week, their "BUSINESS" is part of them approximately 20-40 hours a week. They don't eliminate anyone. If they are truly business builders you will find them doing all these steps. Keep in mind that these distributors account for only about 5% of your business.

Regardless of the distributor type, you must provide excellent "customer/distributor service." This means maintaining relationships with them through ongoing education and contact.

It also means addressing any questions or issues they have. Just as in any business as you grow larger you will need to utilize communication systems more effectively.

Now we come to the turn-key step. The sixth step is consistently follow a simple, duplicatable system. You've heard the expression "Keep it Simple"; well it's the truth. You need a system from the company or from your upline or you need to develop a system that anyone can reduplicate. It must include the following pieces to be complete: how to contact someone, what to say, what to give, how to follow-up and how to train the next person to do the exact same thing. The system must sponsor, train and support, so the new distributor sponsors, trains in the same way and teaches the new distributor to sponsor, train and support in the same way. It's repetitive, yet effective.

Then you have reduplicated yourself. If you don't follow a system nor train your downline and have the attitude that it's okay to do it anyway they like, then that is proven to fail. There are many systems out there in many companies, but often they are missing at least one of the pieces to the recruiting system or the distributors do not follow them. Hence, solid duplication NEVER occurs. It's as simple as "monkey see, monkey do." If you haven't had success in the past, select a system that has ALL of the pieces above and do it 100 times and you will find that persistence and repetition pay off.

Be persistent about being consistent, and be consistent about being persistent.

The seventh step is optimising communication skills and channels. in our world of advanced communication professional network marketers must utilize the systems available to them to maximize their communications and leverage their time. With few exceptions, hotel recruiting meetings and mailing packages are becoming things of the past. Whereas, telephone 3-ways, conference calls, internet web-sites and e-mail are today's communication channels. The "sharing" with the people you come in contact with is an excellent way to establish close to home businesses, but large networks are recruited, built and trained world-wide through telephone and computer systems.

The eighth step is using effective means of advertising to make yourself visible. What products come to mind when you think of these words? Little green lizard "I'm a geco, not a GEICO" - (GEICO Insurance); "Give it to Mikey. He'll eat it. He'll eat anything" - (LIFE cereal); "The Real Thing" - (Coca Cola). What do these advertisements have in common? Visibility. You see them or hear them almost every day and you associate them with a product because it's engrained in your mind. Even major companies know that if they want to continue to make money, then they have to continually remind you of their product. Network marketing is EXACTLY the same.

Network marketing is built on the principle of eliminating the high cost of advertising for the company and paying you (the distributor) for your advertisement of the product or service. Advertisement may be you "sharing" with your neighbor. It may be you running a small classified ad or it may be you advertising by some other means. That's why they pay you for advertising. If you want to get paid, you must be in your prospects mind.

Let's say that your business is related to health in some way. You want to have provided them with enough information to trigger their thoughts towards your product or service when they are making lunch, working out at the gym or walking through the grocery store. The more you advertise, the more chances you have for successful recruitment. Remember, by checking more people off your prospect list you have a greater chance for success.

This means advertising to them either by word-of mouth, e-mail, web-site or your business card. Advertising often and advertising well is a must. Keep this simple advertising formula in mind. The AIDA principle targets: A - Getting Their Attention, I - Sparking Their Interest, D - Building Desire, and A - Telling them what Action to take. Just remember, the more visible you are, the more chances you have to find the people who want what you have.

The ninth step is FOLLOW-UP. This step encompasses your prospect list, your simple duplicatable system and your advertising. Without follow-up the other steps are useless. Think of follow-up as relationship building. How many times can you say you have a relationship with someone after one brief contact. Follow-up with phone calls, letters, e-mails or autoresponders is the next step in building the relationship. Without relationship sponsoring little happens. This is the step that so many amateur network marketers miss and it is the step ALL professional networkers do well.

The tenth step is PERSISTENCE. Often, even though they know better, people have in the back of their minds that network marketing is a get-rich-quick scheme. That when they sign-up by paying $100, use the product for a month and tell 3 people about how great it is, they should be rich. It's just not so. The truth is that you need to have a product, service or opportunity that you can sincerely believe in. You need to be committed to working a duplicatable system with your chosen upline and company, day in, day out, for a solid year to reap the benefits.

You have been reading a small sample of practical information taken from the new book "Reality Planning for Real Success in Network Marketing" by David Mastrangelo and Stevyn Muller. This is just the tip of the iceberg. To receive your FREE network marketing evaluation and learn more about the full version of this book and other products and services available from REALITY MARKETING, your network resource, contact us at www.realitymarketing.net.

www.realitymarketing.net

This business entrepreneur resources for free MLM Training tools for MLM Consultants Success site has network marketing articles about direct sales vacancy, direct sales tips for MLM and marketing network selling secrets, free advice about network marketing tools and training for direct sales home party business. Directory of MLM consultant direct sales recruiting tips, including direct sales opportunity and network marketing consultant network marketing lead generation resources

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